Trail Preview
Trail Preview
Is this the right path for you?
Are you climbing without a map?
Some business owners will be able to answer these questions confidently and satisfactorily, without a second thought.
Many more business owners will be able to answer some of these questions, but not all, and will be uncomfortable about the picture that paints.
Most mission driven, passionate business owners have never stopped to ask themselves these kinds of questions at all.
If you are either of the latter two, it doesn't necessarily mean you're failing. Perhaps you're just climbing a mountain without a map?
Questions worth considering
Do you sometimes wonder if it is all still worth it?
Can you explain what makes your business worth choosing, without rambling?
Do you have to justify or discount your pricing in order to get sales?
If you had to step away for one week, what would break first?
If you had to choose one word to describe your company's culture, would you be happy with it?
Can you explain your P&L clearly, and act on it?
When urgency fades, do you trust yourself to stay the course?
What will you get out of it?
Orientation before action
1: The Gear Check
Owner mindset & readiness.
3: The Meadow
How the right clients find you.
5: The Saddle
Culture, buy‑in, and leadership.
7: The Scramble
Making change that lasts.
2: The Trailhead
Clear value and direction.
4: The switchbacks
Systematizing success.
6: The Calibration
Knowing numbers that matter.
8: The Summit
Reflection and alignment.
If you have any social media accounts at all, then you have already been bombarded by influencers that claim to have it all figured out, ads for programs that promise quick results for a low cost and live events featuring a bunch of speakers that you are already supposed to be following.
But if you have had even a little bit of life experience, then you know that nobody has it all figured out, you always get what you pay for and most promoted events are more about boosting the ego of the presenters than they are about boosting your bottom line.
Trail Preview is a calm, structured orientation session designed to help you see your business clearly without pressure, hype, or commitment. In this 2-3 hour experience, we step back from urgency and look at the terrain of your business as it actually is.
Not where you wish it were.
Not where someone else says it should be.
But where you’re standing right now.
You’ll leave with greater clarity of your business and the True North Business Mapping philosophy, even if you decide not to go any further.
How will your business benefit?
Clarity before commitment
Business author Daniel Pink says that we are all, always selling. And the best sales people know that their primary job is to show their customers what they don't know they need to know, and to demonstrate the value their product or service provides, so the customer can make an informed decision.
That is exactly the goal of Trail Preview; to leave you more informed and ready to make a decision. It is the True North showroom.
if you choose to continue
You will be primed for either Basecamp or Ascent, with an understanding of the current terrain of your business.
You will have clearly articulated where you are at, in reference to The 8 Waypoints.
You will have met other business owners that are on the same journey and many who will continue on alongside you.
You will know, without a doubt, that the direction you are heading in is the right one.
even if you choose not to continue
You will have clarity about what you are doing well in your business, what you could improve and a sense of what you can accomplish on your own.
You will have an understanding of the value of True North, in case you need guidance later.
How much longer will you wait?
The cost of inaction
"No man sets aside his old ways to seek the new, until he personally feels the need for it. This is why the great teachers urge men to see the true condition they are actually in, rather than living by pretty words and non-existent ideals."
- Vernon Howard
Entrepreneurs are a special breed. We tend to think we can figure everything out on our own, that we will always find the time and that everything will somehow work out in the end.
At the end of it all, the real question to ask yourself is "If I really can change this on my own, why haven't I yet?"
add up the following hidden costs
Advertising budget wasted sending the wrong message to the wrong people.
Revenue missed by not being able to accurately demonstrate your value.
Gross Margin eroded through discounts due to a lack of sales process.
Net Profits disappearing through disorganization and mismanagement of company financials.
The hours you've lost to inefficiency, the days you've lost to indecision and the years you've lost to thinking you can fix everything yourself.
How much will this cost you?
Only a couple hours of your time.
No cost to attend
No pressure to sign up for other programs
No expectations of referrals
No requirements of participation level
The next Trail Preview starts in
Good businesses
Run by good people
Doing good things
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